Press Release
FEER McQUEEN Appoints Glion Alumna Rana Saab as Business Director to Lead UAE Growth
Dubai, UAE — March 2026 — FEER McQUEEN, an uncontained creative and technology agency, has announced the appointment of Rana Saab as Business Director, reinforcing the agency’s expansion strategy in the UAE and strengthening its leadership presence in Dubai.
FEER McQUEEN delivers an integrated offering spanning strategy, performance marketing, branding, advertising, digital marketing, innovation, studio production, animation and visualization, public relations, and events, bringing together creativity, technology, and communications to drive measurable impact.
Based in Dubai, Saab leads strategic client portfolios and drives commercial growth across a diverse range of sectors including hospitality, food and beverage, fashion, lifestyle, banking, technology and real estate, while overseeing the agency’s integrated marketing & communications operations.
In her role as Business Director at FEER McQUEEN, Saab manages integrated brand initiatives delivering impactful and commercially driven results for high-profile clients. She also plays a key role in shaping the agency’s growth in the UAE by identifying new business opportunities, expanding strategic partnerships and strengthening senior stakeholder relationships.
Through a combination of commercial insight and brand storytelling, Saab contributes to positioning FEER McQUEEN as a trusted partner for brands seeking meaningful market presence and sustainable growth.
Saab brings more than 20 years of leadership experience across hospitality, luxury, tourism and lifestyle sectors, with extensive expertise in brand positioning, integrated marketing strategy and corporate communications across the GCC and international markets.
Throughout her career, she has led high-profile brand launches, hotel pre-openings and large-scale marketing initiatives, developing integrated campaigns that combine public relations, digital marketing, partnerships and stakeholder engagement to strengthen brand visibility and commercial performance.
Prior to joining FEER McQUEEN, Saab held senior marketing and communications leadership roles within international hospitality groups including Rotana Hotels, Mövenpick Hotels & Resorts and Millennium Hotels, where she led regional marketing strategies, brand positioning initiatives and media engagement programmes across multiple markets.
She also served as Complex Director of Marketing and Communications at Al Jaddaf Rotana Complex in Dubai, overseeing marketing, PR and communications for a major mixed-use hospitality complex and playing a key role in its pre-opening and launch phases.
Saab holds a Master of Business Admninistration degree in International Hospitality and Service Industries Management from Glion Institute of Higher Education in Switzerland and a Bachelor’s degree in Hotel Management from the Lebanese University in Beirut.
Commenting on her appointment, Saab said:
“Having worked in the UAE market for many years, I’ve seen it evolve beyond execution to require stronger thinking, the right partnerships, and a clear understanding of both brand and business. What drew me to FEER McQUEEN is how it brings strategy, creativity, and technology together to create real impact. I will be focusing on building long-term client relationships and delivering work that is both creatively strong and commercially meaningful.”
About FEER McQUEEN
FEER McQUEEN is an uncontained creative and technology agency with over 15 years of experience building brands and delivering impactful campaigns across the Middle East and beyond.
With offices and active operations across Beirut, Riyadh, Dubai, Larnaca, Doha, and Baghdad, the agency offers a fully integrated approach spanning strategy, creativity, technology, public relations, influencer marketing, digital, and production.
Driven by an uncontained culture, FEER McQUEEN brings together multidisciplinary teams to deliver end-to-end solutions that are bold in thinking, precise in execution, and designed to create lasting impact for brands across industries including hospitality, fashion, lifestyle, real estate, banking, and technology.
Website: https://feer-mcqueen.com/
PR Director: Amal Alwan
Email: aalwan@feer-mcqueen.com
Mobile: +97150 912 09 33
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