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Quintessentially - The New Era of Connection

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A deep yearning to connect with both others and ourselves has been building. Quintessentially identifies "5 key shifts" that are here to stay and will hold significant implications for our businesses over the coming decade.

As The New Era of Connection dawns, it is clear that consumer priorities have evolved. Influential and successful individuals are more conscious of the environmental and social impact of their purchases. They are giving back more than before, and are seeking to connect meaningfully with other people and the world around them. Health has become a primary influence on lifestyle choices, and we are witnessing the rise of transformative experiences as consumers seek to connect more deeply with themselves to realise their potential. Brands must adapt to this evolving set of priorities at speed if they want to succeed in today’s changing world. 

Ultimately, in The New Era of Connection, the businesses that can create a feeling of connection with other people and themselves, throughout the entire brand experience, will thrive. 

Click here to read the full article and learn more about Quintessentially “5 Cultural Shifts” that will help you understand how to properly run your business after Covid-19 pandemic. 

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