Women Equity Label

The New Standard for Workplace Equality: How Glion Alumna Eugénie Druart Is Turning Gender Equality into Business Performance

With over a decade of international experience across Asia and Europe, Eugénie Druart has built her career within leading hospitality groups such as InterContinental, Shangri-La, and Paris Society, where she collaborated with global clients including Dior, FIFA, and BCG, gaining a broad perspective on the corporate world and its evolving dynamics.

Over the course of these experiences, she began to notice how gender disparities persist across industries — sometimes quietly, even within progressive, international environments. “We celebrate diversity on stage once a year, yet the data tells another story behind the scenes,” she explains. “I wanted to make equality a real criterion of performance for companies — not just an intention.”

That conviction led to the creation of the Women Equity Label (WEL) — a certification currently in development that seeks to make equality measurable, actionable, and rewarding. WEL combines a comprehensive HR and CSR diagnostic with tailored action plans designed for each company according to its size, industry standards, and specific needs. The certification, valid for three years and renewable, aligns with European laws and directives.

Structured around four core pillars — equal pay, gender balance in leadership, prevention of harassment and sexism and work–life balance, the label’s framework is being developed with a committee of HR leaders and legal experts specialising in gender equality.

But WEL isn’t just a label - it’s a strategic lever for transformation. By offering measurable progress, transparency, and recognition, it turns social responsibility into a tangible performance advantage. For companies, it also reinforces ESG strategy, CSR compliance, and overall attractiveness.

The label will be launched in France in 2026, before expanding across Europe, with Eugénie currently seeking partners and investors to accelerate its rollout.

As Europe tightens its equality regulations and business leaders increasingly demand transparency, the Women Equity Label will soon become what B Corp is to sustainability - a mark of measurable integrity and a reminder that the future of business is, unmistakably, equitable.